“Social media can have a negative effect on mental health. But together, we can change that!”
We worked with The Primal Pantry to launch a campaign to turn toxic social media on it’s head by inspiring people to share their top tips to stay safe, feel good and be stress-free, online and off.
Our mission was to:
Inspire Instagram users to share their #HappyLifeIngredients
Generate loads of visually appealing and uplifting content for The Primal Pantry
Raise donations for mental health charity, Mind UK.
We produced and edited a launch video featuring Suzie, the founder of The Primal Pantry.
Participants were tasked with uploading a photo using #HappyLifeIngredients, using the caption to pass on their top tips for staying safe, balanced and happy in the hurly burly of modern digital life.
For every creative entry, we donated £3 to Mind, raising the maximum amount for the campaign of £500.
We had some fantastic, creative entries and a selection of winning entrants were awarded with boxes of yummy goodies direct from The Primal Pantry.